29k/30 Community Service Campaign
PwC was embarking on it's first ever month of community service. What could 29,000 employees accomplish in 30 days?
29k/30 was created to symbolize how every PwC employee coming together for 30 days could have a huge impact on their local communities. Pre-materials were created to drive interest. T-shirts, hats, water bottles, etc were created for employees for their day of service and a book and an ad in Fortune Magazine commemorated the success of the program.