29k/30 Community Service Campaign

Category

Design

Client

PwC

Challenge

PwC was embarking on it's first ever month of community service. What could 29,000 employees accomplish in 30 days?

Solution

29k/30 was created to symbolize how every PwC employee coming together for 30 days could have a huge impact on their local communities. Pre-materials were created to drive interest. T-shirts, hats, water bottles, etc were created for employees for their day of service and a book and an ad in Fortune Magazine commemorated the success of the program.

Result

A tremendous amount was done from building homes to fixing schools to helping the elderly. The program was featured in Step Inside Design magazine and also won an AIGA Cause/effect Award.