Annual Report

Category

Design

Client

Cost Plus World Market

Challenge

To create an annual report that also acts as a representative of the store experience for those shareholder’s who have never stepped inside a store.

Solution

By using the typical mall vernacular of “you are here” but showing store products that don’t appear in the typical store helps to highlight how Cost Plus World Market is different and unique and why the average customer spends almost an hour in the store.

Result

More awareness was raised as to the variety that Cost Plus Work Market has to offer and to why it appeals to so many different types of shoppers and why it is a good investment for their shareholders.