LookHere

Category

Design

Client

PwC's Recruiting Team

Challenge

Create an on-campus print piece that drives potential college campus candidates to consider working for PwC post-graduation.

Solution

An oversized newspaper was designed only using two colors and dynamic photography. Large type and simple design gave it a more modern feeling.

Result

Many college students don't pick this type of print piece up and keep them, but many students commented that they read it cover to cover.