Sportgevity

Category

Branding

Client

Robb Gaffney

Challenge

As the “YouTube” generation grows up in a world of one-upmanship, how do we teach our kids safety in the sports they love so that they can participate for years to come? Sportgevity was looking for a name, logo and brand to help illustrate these complex ideas.

Solution

A name, logo and brand that uses the infinity sign as a symbol to represent that these are life-long sports to be enjoyed for years to come.

Result

The logo was unique enough that it was able to trademarked for future use.