Truckee Tahoe Lumber Company

Category

Branding

Client

Truckee Tahoe Lumber Company

Challenge

Truckee Tahoe Lumber Company, a family-owned business, was celebrating their 85th year and wanted to mark the occasion by creating a new visual identity. The old logo had a large fan-base and locals were nervous about the change.

Solution

The business has expanded over the years to include Reno and needed to be able to compete with large box stores in the area so a bolder, more modern business system was created but also with a little nostalgic flare to speak to the history of the company.

Result

The company celebrated a successful 85th year and has received a lot of positive feedback to the new system.